Brand image campaign for BR

Project overview
For BR, a Danish toy retailer, visual profile was developed that strengthens the brand’s identity both nationally and internationally. The final outcome, a printed advertisement, communicates BR’s core message to a defined target audience: responsible choices for children shape responsible, happy adults.
The image used in the advertisement was fully photographed and later refined through detailed post-production editing.

My role
End-to end design and production of printed campaign materials, from concept development to final delivery. Planned and executed the photography session and completed all post-production image editing.