Illustrations and a promotional poster for ForemLink
Project overview
As part of my AP degree studies in Graphic Design, Business, and Technology, I completed a 10-week internship at UCN Innovation House - a division of UCN University College dedicated to education, research, development, and innovation.
During this internship, one of my primary responsibilities was the design of web illustrations and a poster for ForemLink, a digital network that connects entrepreneurial mindsets all over Europe. The project aimed to visually communicate the platform’s collaborative and international spirit.
My role
Visual communication and illustration design, from research and concept development to production-ready digital and print assets. I analyzed the platform, its audience, and competitive landscape, developed an illustration style, and delivered web illustrations and promotional materials ready for implementation.
.png)
Research & analysis
The project began with understanding ForemLink's mission, target audience, and role within the European innovation ecosystem. Research focused on the platform's visual communication, competitive landscape, and the needs of its international audience, providing a foundation for developing illustrations that would communicate collaboration, entrepreneurship, and knowledge sharing in a clear and engaging way. The insights gathered during this phase informed the visual direction and ensured consistency with the platform's existing identity while supporting its long-term communication goals.
Design process & final outcome
The illustration system evolved through sketching, mood boards, and iterative feedback sessions. The final outcome included custom web illustrations integrated into the platform, accompanied by a promotional poster that extended the same visual identity into the physical environment.
.png)
.png)
