Idrætsmødets 2021
Project overview
Idrætsmødet is one of Denmark’s largest annual conferences dedicated to sports, health, education, and social impact. The event brings together athletes, organizations, public institutions, and industry leaders to discuss the future of sports and physical activity through debates, workshops, and community events. Over the course of several months, I worked as an Assistant Graphic Designer supporting the visual communication and branding of the event across print materials.
My role
Support in event branding and visual communication, from concept development and design execution to production-ready print and multi-format deliverables. I contributed to research, creative exploration, visual design, and the preparation of print assets.
Methodology
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Research & design process
The project began with familiarizing myself with Idrætsmødet's visual identity, communication goals, and the wide range of applications required for the event. Research included reviewing existing branding materials, analyzing previous editions of the conference, and gathering visual references to ensure consistency across all deliverables. Based on the creative brief, I explored initial ideas through mind maps and sketches before developing concepts that could be adapted to multiple large-format print applications. Working closely with the design team, I translated approved concepts into production-ready layouts, preparing files for a variety of print formats while maintaining visual consistency throughout the event branding. Mockups were used to evaluate scale, composition, and readability in real-world contexts before final production.
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Final outcome
The project resulted in large and small format printed materials that brought Idrætsmødet's visual identity into the public space. The designs were adapted across a wide range of applications, including banners, flags, signage, and promotional materials, ensuring a consistent visual experience throughout the event. As one of Denmark's largest annual conferences dedicated to sports and health, Idrætsmødet transformed the city during the event, with the branding visible across streets, venues, and public spaces.
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